| MARKETING | |
|---|---|
| Request Status | Unassigned |
| RFP | |
| Due Date | 06/30/2025 |
| Sales Rep | Bart Thomas |
| Advertiser | Northwell |
| Current Advertiser? | Yes |
| Name of AM Assigned | Lexie Kilpatrick |
| Category | Wellness |
| Is this a proactive request? | No |
| Is a Media Plan Needed? | Yes |
| Meeting? | |
| Campaign Details | |
| Campaign Objective/Client KPI | Awareness, Consideration |
| Medium(s) |
|
| Flighting | August - December 2024 |
| Budget | $250,000 |
| Recommended Products | Super Hero |
| Potential Titles | WH, Cosmo, Elle etc |
| Target | They are looking to Reach: |
| Additional Context | I do not need a deck. Just a one sheet and media grid if we have the avails. I reached out to research to see what sites are best. Lexie suggested RON if we need to scale based on their narrow target. |
